What the challenger banks did differently: a study into the UX of banking.
Billion dollar experiences
Monzo, Revolut and Starling—often called the challenger banks—have built billion-dollar businesses around the belief that they offer the best overall banking experience.
But are they actually any better, or is it all clever marketing? To answer that question I opened 12 real bank accounts, and logged everything.
Each chapter provides a forensic analysis of a particular feature or user journey.
But more importantly, I’ve highlighted what can we all learn from the challenger banks, and used real examples to teach you how to craft better experiences in the future.
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No research could be crisper in explaining the sense of “Frictionless experience” and Frictionless IT that I kept talking about for years. Must-read and must-subscribe. > “What the challenger banks did differently” by @PeteRamsey https://t.co/zWmxpYG0LT
— Alessandro Perilli ✪ AI￨Automation￨Cybersecurity (@giano) May 21, 2020